For the database solution CockroachDB, Cockroach Labs commissioned two illustrations for their technical blog editorial titled “How to Optimize Garbage Collection in Go”. The blog has a readership of developers and the goal was to not just make the post more appealing to dive into, but also to help the reader quickly understand the concepts explained along the way.
In these illustrations we used a metaphor of actual garbage collection to demonstrate how the team is using the language Go in inventive ways to make their garbage collection more efficient.
After exploring several directions, we decided to go for a literal but subtle interpretation (i.e. not too cute or otherwise distracting) to fit with the company's developing brand identity. Besides the banner on top, I also created a spot illustration to be placed halfway through the blog post.
I had fun decyphering the post and coming up with an accessible metaphor, and got to learn a bit about garbage collection and Go in the process! The finished post can be found here, or read more about Cockroach Labs' choice for using illustrations to develop their brand identity here. Big thanks to AD Kuan Luo for the opportunity.